Advantage Program Operating System

An Advantage Program Operating System (APOS) is a system that is used to manage and operate a digital advantage program. The APOS is responsible for a variety of tasks and functions, including support and mentoring in operational management, providing the technical infrastructure for the program, and managing the day-to-day operations of the program.

The APOS can include features such as  partner management, redemption and validation of offers through scan devices or apps, data collection, reporting, and statistics. It will be also responsible for the interface and exchange of data between the systems of public transportation, APOS, and the app, as well as management of digital benefits.

The concept

The digital advantage program stands out for its ability to quickly and easily manage high-quality offers in a public transportation app and promises users a high level of dynamic, without the need for vouchers. DocLX works together with customers to develop exclusive and sustainable advantage programs and supports implementation and technical implementation. The focus is on digitizing workflows and integrating the existing public transportation app. This creates a dynamic and customer-oriented advantage world that is characterized by high user-friendliness and simple redemption methods. The lively advantage program significantly improves the use of the public transportation app and creates a strong connection with customers with the goal of establishing the app as a “daily routine.” Under the motto “the city for the city,” a particularly strong relationship between public transportation and businesses is established through the tailor-made advantage offers of regional businesses. Daily reports allow the program manager to respond to current customer behavior and make adaptations to increase the marketing value of the public transportation app.

Our service

Consultation and strategic conceptualization of the advantage program, support and mentoring in operational management, and provision of the APOS (Advantage Program Operating System). Dos and don’ts, target group definition, offer diversity, partner management, sales partner management, marketing and social media strategy, redemption and validation of offers through scan devices or apps, data collection, reporting, and statistics. Technical advice for providing the interface and exchanging data between the systems of public transportation, APOS, and the app, as well as management of digital benefits. In the APOS, the redemptions are logged and made available to the advantage partners.